How an analogue workshop space turns into a driver for digital innovation.
Cariad SE (formerly Carmeq GmbH) is an automotive software and technology company and part of the Volkswagen Group. The company develops a common software platform for all car brands of the Volkswagen Group and the Volkswagen Automotive Cloud.
The goal is to boost the Volkswagen Group's digital innovation and seamlessly connect the car in the mobile world of tomorrow.
In a digital work environment, employees and staff wanted to have an "analogue space" within the headquarter that would allow their creativity to flow and foster new ideas - so to speak a "creative machine" that encourages and inspires ideas.
In workshops with future users, we worked out the needs and demands of the digital natives for the creative "offline". In the second step, the focus was on the actual working methods of the workforce. Together, processes and habits were examined and analysed to develop the optimal space qualities for an agile and creative environment. The combination of results provided us with a detailed picture in terms of working methodology and spatial requirements. With the selection of concrete room uses, adequate equipment was determined and the rooms were tested for effective working methods and required work surfaces.
We designed a multi-functional space with a workshop area and adjoining lounge, which can be used in a variety of ways thanks to its flexible furniture and layout. The space allows for an agile workflow, multiple presentation options and according to the participants needs, the layout can be rearranged again and again.
NEEDS ANALYSIS AND USER PROFILING
CONSULTING CULTURAL CHANGE
PLANNING AND IMPLEMENTATION